BRIEF 12 — CHEF'S SECRET WEAPON
THE PROBLEM
“A Michelin-star chef wants to plate dishes as art. Problem: even perfect plating is static. Solution: rear-projected surface in the kitchen where dishes are plated and photographed in front of it. The rear-projection shows the origin of each ingredient in real-time—a farm for the vegetable, a fishery for the protein, a forest for the herb. As the chef plates, the wall tells the story of where it came from. Diners see the plated dish and simultaneously its origin narrative projected behind it. The meal becomes a story told through light and food.”
REVENUE MODEL
TECHNICAL REQUIREMENTS
MARKET
THE QUESTION
“Can rear-projection tell the story of food? Can light make dining more meaningful?”
Questions, doubts, adjacent discoveries. Unsigned, as makers to makers.
No one has spoken yet.
ADJACENT BRIEFS
11The Transparent Architecture$15M13The Invisible Inventory 2.0$75M14The Wine Visualization$100M