The Footwear Visualization

“A luxury shoe retailer wants customers to envision shoes on their feet and body without trying them on. Problem: customers imagine poorly. Fitting rooms are inefficient. Solution: rear-projected surface where a life-size leg and foot model is displayed wearing the shoe. The rear-projection shows the full body wearing that exact outfit with that exact shoe. The customer sees how the shoe looks on their body type, with their style. They understand the silhouette, the proportion, the impact. They buy with confidence.”

“Can rear-projection help customers envision shoes on themselves? Can the material increase conversion rates?”