The Perfume Narrative

“A luxury perfume brand wants to tell the story of a fragrance without relying on smell alone. Problem: fragrance marketing is purely olfactory or abstract visual. Solution: rear-projected surface where a fragrance bottle is displayed in front. The rear-projection tells the scent's origin story—the French countryside where lavender grows, the rose gardens of Grasse, the oakmoss forests. As the customer smells the perfume, they see its origin simultaneously. The multi-sensory experience makes the fragrance unforgettable. They buy not just the scent, but the experience and narrative.”

“Can rear-projection enhance olfactory experience? Can light tell the story of scent?”