BRIEF 19 — THE DESIGNER'S REFERENCE
THE PROBLEM
“Architects and designers need to choose from thousands of material options across multiple categories (flooring, cladding, textiles, metals, glass, stone). Problem: managing physical samples is chaotic. Digital renderings don't feel real. Solution: a rear-projected materials library where physical samples (1ft × 1ft) are placed in front of the rear-projection. Each sample is automatically recognized (via RFID or imaging). The rear-projection shows that material in 10 different architectural contexts simultaneously. The designer sees their material option in a kitchen, a bedroom, a facade, a corridor. They make faster, more confident decisions. They order immediately.”
REVENUE MODEL
TECHNICAL REQUIREMENTS
MARKET
THE QUESTION
“Can rear-projection become an architectural reference tool? Can the material accelerate design decision-making?”
Questions, doubts, adjacent discoveries. Unsigned, as makers to makers.
No one has spoken yet.
ADJACENT BRIEFS
18The Precious Metal Theater$250M20The Medical Training Theater$500M05The Tactile Experience Wall$40M