The Dimensional Pricing Display

“A luxury car dealership has 20 different configurations of a single model (colors, interiors, wheels, packages). Currently: they use screens or require customers to build online, then see a rendering. Problem: customers don't trust renderings. Solution: rear-projected surface where a physical scale model of the car (1:10 or 1:20) is placed in front. The rear projection shows the real-world environment (street, garage, highway) with the car's exact selected configuration rendered in context. The customer sees their specific build in a photorealistic environment. No screens. No digital-ness. The scale model becomes photorealistic through the rear-projected context.”

“Can a scale model appear life-size through rear-projection? Can context scale reality?”